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Tips to better "opt...

[Sticky] Tips to better "optimize" your forum posts  


Joined: 5 years ago
Posts: 2074
September 6, 2018 10:34 am  

Hey all,

I want to thank you guys so much for adding value to the forums! Something I wanted to share with you that I think would be helpful with future posts or replies is how our post lengths affect "user retention". 

While many of our posts can offer a lot of insight (i.e long posts), this can be a double-edged sword. Most people will only read part of the way down, then skip the rest. In an entire forum thread, they may simply skim through replies (to see if an answer to their question has been given) and will ignore long posts. 

This isn't to criticize anyone or to single anyone out, but I wanted to let you all know what I've discovered through years of digging through user analytic data. 

And this doesn't apply only to forum posts. My longer articles, while valuable and comprehensive, will rarely be read in their entirety. Same with videos I make; a 20-minute video may only get an average view time of 3 or 4 minutes before someones attention goes onto something else. 

My suggestion to help optimize your replies can be summarized as follows:

  • Keep it short and sweet! Reply to a question with relevant information that is easy to follow. This can often be in a few sentences. If it's longer than that, you may not be having as much impact. 
  • Stay on topic. When you post a reply, try to keep it on topic so that other members won't have to sift through the content to find the answers they were looking for. Personal stories and experiences should be posted in The Lounge. 
  • When replying, only ask questions if required for clarification. When someone posts a question, we may not always have all the details, so it's fine to ask for more. But if someone is asking a question and we reply with other questions that are not relevant to helping the user, things become messy very quickly. 

While I really try not to moderate the content being posted, I have had to delete or edit comments that were simply irrelevant, confusing, or hard to follow. Forums like this only work if the information is clear, accurate, and easy to follow. Let's all try to make that happen :)  

Just your friendly neighborhood ostomate.

~ Crohn's Disease ¦ Ileostomy ~

Zvitusk and john68 liked
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Joined: 2 years ago
Posts: 611
September 6, 2018 11:00 am  

Great Advice. Thanks!

Onset of severe Ulcerative Colitus Oct.2012. Subtotal colectomy with illiostomy July 2015; Peristomal hernia repair ( Sugarbaker, mesh, laparoscopic) May 2017.



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